DeForest Area School District Earns Spectrum Award for Excellence in School Communications

School/Community Relations Coordinator Debbie Brewster accepted WSPRA’s Spectrum Awards on behalf of DASD.

The DeForest Area School District was recently honored by the Wisconsin School Public Relations Association (WSPRA) with three awards for its work in school communications.

WSPRA presented the Spectrum Awards at its recent annual conference in Green Lake, Wis. The DeForest Area School District earned an Award of Excellence for its new website and an Award of Merit for the Superintendent Search Bulletin.  The website project also earned the Lighthouse Award, given to the project scoring highest of all entries.

Spectrum Awards recognize high-quality public relations efforts produced by or on behalf of Wisconsin school districts. This year, this statewide competition honored 12 school districts with awards.

“Spectrum Award winners exemplify the very best communications work in school districts across the state,” said WSPRA President Kit Dailey. “The winners demonstrate the value of engaging stakeholders in order to build community support for Wisconsin’s schools.”

WSPRA’s Spectrum Awards are judged by the Illinois School Public Relations Association (INSPRA) on a four-point scale in four areas: goals and objectives, research and planning, execution and evaluation and results.

The Wisconsin School Public Relations Association (WSPRA) is a professional association representing schools, school districts, educational associations, consulting agencies and organizations. WSPRA is a state affiliate of the National School Public Relations Association (NSPRA). The mission of WSPRA is to expand the capacity of its members to provide effective communication management for the purpose of strengthening educational opportunities for all students.

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