DeForest Area School District earns Spectrum Award for Excellence in school communications

School Board President Jan Berg and School/Community Relations Coordinator Debbie Brewster accepted the 2015 Spectrum Award on behalf of the many individuals involved in the April referendum process.

The DeForest Area School District was recently honored by the Wisconsin School Public Relations Association (WSPRA) with a Spectrum Award of Excellence for its work in school communications.

WSPRA presented the Spectrum Awards at its recent annual conference in Stevens Point, Wis. The school district earned an Award of Excellence for its referendum campaign, conducted during the 2014-15 school year.  The referendum vote was held in April 2015, where residents approved borrowing funds to increase capacity, improve safety and security, address aging buildings and infrastructure, and improve learning spaces.

Spectrum Awards recognize high-quality public relations efforts produced by or on behalf of Wisconsin school districts. This year, this statewide competition honored 25 school districts with awards.

“Spectrum Award winners exemplify the very best communications work in school districts across the state,” said WSPRA President Kevin Hickman. “The winners demonstrate the value of engaging stakeholders in order to build community support for Wisconsin’s public schools.”

WSPRA’s Spectrum Awards are judged by members of the Illinois School Public Relations Association (INSPRA) on a four-point scale in four areas: goals and objectives, research and planning, execution and evaluation and results.

The Wisconsin School Public Relations Association (WSPRA) is a professional association representing schools, school districts, educational associations, consulting agencies and organizations. WSPRA is a state affiliate of the National School Public Relations Association (NSPRA). The mission of WSPRA is to expand the capacity of its members to provide effective communication management for the purpose of strengthening educational opportunities for all students.

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