DAHS DECA excels at ICDC in Anaheim

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Pictured, L-R: Audrey Williams, Silver Medalist in Apparel and Accessories Role Play; Kylie Rogers, Silver Medalist in Marketing Communications Role Play; and Abi Gardiner, Finalist/Top 20 in School-Based Enterprise project


by Abi Gardiner, DAHS Senior

Fourteen students from DeForest Area High School traveled to Anaheim, California, in April to compete at the International level for DECA. DECA is an organization that prepares emerging leaders and entrepreneurs for careers in marketing, finance, hospitality and management in high schools and colleges around the globe.

This year, three students from DeForest excelled in competition. Kylie Rogers, who recently was elected as the Vice President of Community Service for Wisconsin DECA, competed in the Marketing Communications Series Event. Rogers was recognized onstage and received a silver medal for one of her role plays. “I was honored to represent Wisconsin DECA not only as a State Officer, but also as an international medalist at ICDC this April. I am so grateful for the amazing opportunities that DECA has provided, and I can’t thank enough those who have helped me reach my potential,” Rogers expressed.

Audrey Williams, a sophomore who competed in Apparel and Accessories Marketing, was also recognized and received a silver medal for a role play. “Attending and medaling at ICDC was an amazing experience that I am extremely grateful to have had. I really enjoyed meeting so many new people and growing closer with our chapter,” Williams added. She is looking forward to continuing DECA in the upcoming years.

Lastly, the DAHS school store manager, Abi Gardiner, qualified for ICDC by receiving Gold Certification for the school store (The Korner Store), where she competed in the School-Based Enterprise project. Gardiner made it to the final round with her project, placing her in the top 20. “I was so overwhelmed with emotions when I realized I was a finalist. The week overall was an amazing experience as I also got to network with other members from across the globe,” commented Gardiner.

All students who were able to attend the International Career and Development Conference were grateful for the opportunity, and benefitted from the networking experience that it provided.


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