Survey results image

National report, and DASD parent survey, say email is preferred communication tool

According to a new report, “Trends in community engagement,” released by Blackboard Inc. and Project Tomorrow, 80 percent of parents say email is the most effective way for schools and districts to communicate with them.

The report analyzes feedback from more than 514,000 K-12 students, parents, educators, and community members who shared their views between October 2016 and January 2017 as part of the annual Speak up Research Project for Digital Learning, facilitated by Project Tomorrow.

DASD survey results
Survey results of  DASD parents/guardians found similar information. In December 2017, DeForest Area School District staff administered a perceptions survey to parents and guardians of 4th, 8th, and 12th grade students. The district hired School Perceptions, an independent research firm that specializes in conducting culture and climate surveys for public and private schools, educational service agencies, communities and other state-level organizations.

Of the 421 DASD survey respondents, 90% indicated they would like to receive school information by “email from teachers/administrators.” This was followed by 55% wanting text messaging.

Bar chart showing results of survey question: How would you like to receive school information?

Other key findings and comparisons included:

  • While the use of social media has increased substantially in recent years, the national survey indicated that 16% of parents identify Facebook as an effective way to communicate school and district information. DASD results were similar with 23%, and only 3% for Twitter.
  • The national survey indicated that only 19% of parents want to find information on a website, while 38% of DASD parents indicated they would like to receive school information from the District/school website.  (More on DASD parent survey responses related to website usage.)
  • The national survey indicated that parents value email messages, auto phone messages, and text messages for receiving non-student specific information. These three forms of communication were three of the top four for DASD parents as well.

How effective is the district in providing timely and meaningful information response chart

The DASD parent survey also indicated that 94% of respondents feel our school district is Very effective or Somewhat effective in providing timely and meaningful information.

The DASD Parent Engagement Survey also asked key questions that fed into one of 5 Indexes of Parent Engagement, thus, producing an index score. The score is the average of the responses from these key questions.  These results were reported in the January 2018 issue of DASD News, the school district’s district/community newsletter.

For more information about the “Trends in community engagement” report by Blackboard Inc. and Project Tomorrow, visit Blackboard’s latest blog. Access the free report here (you’ll need to provide your contact information).

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